About Us
- icould is a free, inspirational resource, offering an insight into
real career stories told by real people, delivered through a website that will contain
a core of between 1000 and 3000 stories accessible to young people, on film, online
- these stories will be wide ranging, covering a whole spectrum of experiences, occupations
and career and education pathways across all sectors of work
- its purpose is to inspire young people to think differently about their futures,
by giving them a vivid insight into the working lives of real people in real jobs
icould is delivered by a wholly independent organisation
with no vested interests. It is managed by CRAC: The Career Development Organisation
and is funded by a sole sponsor in this initial development phase, who believes
that it is important to support young people in considering and planning their futures,
whilst opening their eyes to the vast range of career opportunities open to them.
icould has been created in consultation with schools,
training providers, further and higher education professionals, business leaders
and most importantly young people themselves. Following a successful pilot and testing
phase the icould initiative has been developed further to respond to the needs of
young people in Britain today.
Our aim is to launch icould with an initial core
approaching 1000 stories, covering most of the recognised skills and career sectors.
All stories will be real career stories told by real people but working to a carefully
compiled pedagogy and, of course, with a unique range of tagging and search possibilities.
For reasons of both financial and educational sustainability, we believe that icould
has always to offer high quality content, hence our commitment to professional filming
on the one hand and an emphasis on learning on the other.
icould will continue to grow and respond to
icould users and supporters. icould will remain independent
but will be looking for a small number of like minded organisations to help sustain
icould across all employment sectors for future generations.